A long-time subscriber to Fortune magazine is baffled on receiving a renewal form enclosed with the latest issue, offering one year (14 issues) for a steep $59.95 --- four times higher than the previous renewal rate paid, observes Grumpy Editor.
And that is offered on a “professional rate extension form.”
A few days later another “professional rate extension form” arrives, this time by mail, showing the same $59.95 “deal.”
Grumpy Editor finds Fortune’s rates and number of issues vary.
Its own site (subscription.fortune.com) lists the one-year (20 issues) cost at $19.99 for print and digital.
Page 6 of the July issue puts the one-year rate at $22.
Confusing?
Fortune, founded by Henry Luce in 1929, is a member of Time Inc. which was acquired by Meredith Corp. six months ago in a $2.8 billion deal that included Time magazine, Sports Illustrated, Money and Fortune. Four months ago Meredith indicated it planned to sell those Time Inc. titles, heavy in news, because they clashed with the company’s portfolio of lifestyle publications such as Better Homes and Gardens, Family Circle, Country Life, Food & Wine and Allrecipes.
From its launch in 1930 to 1978, Fortune was published monthly. In January 1978, it went biweekly. Then in October 2009, with declining advertising revenue and circulation, the magazine began publishing every three weeks.
Circulation, via latest tally in 2015: 837,981.
As a business magazine, Fortune is noted for issues focusing on the Fortune 500, Fortune Global 500, 100 Best Companies to Work For, 50 World's Greatest Leaders, Most Powerful Women in Business, 100 Fastest-Growing Companies and World’s Most Admired Companies.
Meanwhile, the long-time subscriber last week received by mail a “third renewal notice” still pitching the one-year $59.95 rate. Citing it is from Yvonne Gerald, vice president, Fortune, the notice reminds: “We have yet to hear from you.”
That triggered the long-time subscriber to renew immediately --- but via a discount magazine outfit --- for $14.99 a year.
What is interesting, though, is that Meredith, in a recent mailed pitch, is practically giving away two-for-one subscriptions to Better Homes & Gardens, coupled with Allrecipes, along with a free cookbook, a free gardening book and a free storage solutions book. Total one-year cost for all this reading: $8.
IN CASE YOUR FAVORITE NEWS OUTLETS MISSED THESE…
WALLACE INTERVIEWS PUTIN TONIGHT. Fox News anchor Chris Wallace lands an exclusive half-hour interview with Russian President Vladimir Putin. It airs tonight after the summit with President Donald Trump in Helsinki.
FREE ONLINE MAGAZINE FOR WRITERS. The summer issue of Writers Tricks of the Trade, a free online magazine, debuted yesterday. Produced by Las Vegas-based Morgan St. James, author of 16 books, the 37-page issue provides information and news of interest to freelance writers. View it at https://joom.ag/YlUY.
U.S. NAVY ALLOWS HAIRSTYLES FOR WOMEN. U.S. Navy says it will now allow women to sport ponytails and dreadlocks, previously-frowned on hairstyles while in uniform. Further, women in dinner dress uniform will be authorized to let their hair down below the collar of shirts or jackets. But if hairstyles present a hazard or safety concern, female sailors will need to pull their hair back.
"DOWNTON ABBEY" TO RETURN AS MOVIE. British-produced “Downton Abbey,” a global TV hit over six seasons, is returning, this time to the big screen. Production that reunites the Crawley family starts this summer. Primary cast members are set to return.
BMW GETS MAJORITY CONTROL IN CHINA. BMW is about to become the first foreign automaker to take advantage of changes to China's foreign ownership rules in taking majority control of its 50-50 joint venture with Brilliance China Automotive Holdings --- a demonstration of China's willingness to open up market access, reports Bloomberg.
TV NETWORK ADDS MEDIA SECTION. NBC News launches a media section and blog called The Query, led by senior media editor Claire Atkinson. It will include news, analysis and commentary on media, marketing and entertainment. A weekly newsletter is in the works.
OPRAH GETS INTO RESTAURANT BUSINESS. Oprah Winfrey, on Vogue’s U.K.’s August cover, might not be running for president, but she is getting into the restaurant business with an investment in Phoenix-based True Food Kitchen, which specializes in healthy food such as fish tacos.
PFIZER BACKTRACKS ON DRUG PRICE HIKES. Pharmaceutical conglomerate Pfizer Inc., backtracking on plans to increase drug prices following criticism by President Donald Trump, says it will restore prices to levels before July 1 when it made the changes, and they will stay there until Trump puts into effect his plan to combat high drug prices, or until the end of the year if that plan hasn't appeared.