Some retailers during the holiday season refrain from using the word “Christmas” in advertising and the American Family Association (AFA) notes them on its list of "naughty" companies while branding "nice" another list of firms that use Christmas, observes Grumpy Editor.
The AFA, headquartered in Tupelo, Miss., placed these companies on its “nice” list:
1-800-Flowers.com, Ace Hardware, AFA Online Store, Banana Republic, Bass Pro Shops, Bath & Body Works, Bed Bath & Beyond, Belk, Big Lots, Books-A-Million, Cabela's, Cracker Barrel, Dick's Sporting Goods, Dillards, Do-It-Best Hardware, Dollar Tree, Fred's, H.E.B. Stores, HSN.com, Hallmark, Harbor Freight, Harris Teeter Stores, Hobby Lobby, Home Depot, Hy-Vee Stores, JCPenney, JoAnn Fabrics, Kirkland's, Kmart, Kroger, L.L. Bean, Lowe's, Macy's, Marshalls, Meijer, Menard's, Michael's Stores, Neiman Marcus, Pier One Imports, ProFlowers.com, Publix, QVC.com, Rite Aid, Sam's Club, Scheels Sporting Goods, Super D Drug, TJ Maxx, Toys R Us, True Value, Wal-Mart and Zappos.com.
The AFA evaluates five areas to decide whether a retailer is "Christmas-friendly" in its advertising: print media (newspaper inserts), broadcast media (radio/television), website, social media (Facebook, Twitter) and/or personal visits to the store.
“If a company has items associated with Christmas, but did not use the word ‘Christmas,’ then the company is considered as censoring Christmas, pointed out AFA.
The list is continually updated, added AFA, and only national companies are evaluated “naughty” or “nice.”
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