For the first time, media have become the least trusted institution globally, finds the 2018 Edelman Trust Barometer, notes Grumpy Editor.
Research by Edelman Intelligence, a global insight and analytics consultancy, says in 22 of 28 countries surveyed, media are now distrusted.
“The demise of confidence in the Fourth Estate is driven primarily by a significant drop in trust in platforms, notably search engines and social media," points out Edelman. “Sixty-three percent of respondents say they do not know how to tell good journalism from rumor or falsehoods or if a piece of news was produced by a respected media organization.”
“Lack of faith in media,” adds Edelman “has also led to an inability to identify the truth (59 percent), trust government leaders (56 percent) and trust business (42 percent).
“The United States is enduring an unprecedented crisis of trust,” mentions Richard Edelman, president and CEO of Edelman.
The Edelman “barometer” also reveals trust in the U.S. suffered the largest-ever-recorded drop in the survey’s history among the general population, falling nine points to 43, placing it in the lower quarter of the 28-country Trust Index.
Collapse of trust in the U.S. is driven by a staggering lack of faith in government, which fell 14 points to 33 percent among the general population, and 30 points to 33 percent among the informed public, adds Edelman.
And what are the most trusted U.S. industries?
Technology (75 percent) remains the most trusted sector followed by education (70 percent), professional services (68 percent) and transportation (67 percent) while financial services (54 percent) is once again the least trusted along with consumer packaged goods (60 percent) and automotive (62 percent), according to Edelman.
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