Advertising experts say the 14-year-old rallying cry --- “What Happens Here, Stays Here ” --- is among the more famous tag lines in modern tourism marketing, one of the most quoted, talked about and recognized.
Las Vegas ad agency R&R Partners develops a new advertising campaign that starts to run over the weekend for the Las Vegas Convention and Visitors Authority. The new ads build on the grass-roots #VegasStrong social media hashtag, says Billy Vassiliadis the ad agency’s CEO.
The campaign aims to express gratitude for everybody in the community who responded to the tragedy, including police officers, paramedics and doctors, while highlighting how much Las Vegas has come together.
“We’re going to let people know that we are strong, and that we’ll be coming through this and coming out of this in a strong fashion,” points out Vassiliadis. “A lot of people spent a lot money and a lot of years building this world-class destination. We’re not going to let one lunatic ruin it.”
As a motive continues to be sought by authorities, Time magazine's Oct. 16 cover story on the Las Vegas shooting rampage provides a one-line food for thought --- "The glitzy (Las Vegas) boulevard is a symbol of our culture of decadence: there's a reason that the Islamic State released a 44-minute propaganda video in May calling for supporters to conduct attacks there."
Meanwhile, CNN reports Vegas shooter Stephen Paddock didn't spend all his time in casinos --- he also took at least 20 cruises that sailed to Spain, Italy, Greece, Jordan and the United Arab Emirates.
Las Vegas Strip marquees went dark at 10:05 for 11 minutes last night in honor of the 58 victims killed during the mass shooting at the Route 91 Harvest festival.
IN CASE YOUR FAVORITE NEWS OUTLETS MISSED THESE…
MOST MEDIA SOCK IT TO TRUMP. An analysis of 3,000 stories across 24 media organizations during the first 100 days of Donald Trump’s presidency finds reporting on the president has been the most negative over the past quarter century compared to other presidents. Findings show only 5 percent positive media coverage during the period with 62 percent negative and 33 percent neither positive nor negative.
PBS AND NBC TAKE HONORS. The National Academy of Television Arts & Sciences names PBS and CNN winners in the business and economics news categories for the 38th Annual News and Documentary Emmy Awards.
CHINA THROWS CURVE TO HOLLYWOOD. China has been underreporting audience figures, screenings and box office ticket sales, the latter by about 9 percent last year, says the Motion Picture Association of America.
AROUND, AROUND SHE GOES. The Senate Intelligence Committee expands the long-running Russia probe despite a lack of evidence, points out Lou Dobbs on Fox Business.
HOWARD STERN GETS TOP PAY. Howard Stern, heard on SiriusXM, tops Forbes’ list as the highest-paid radio host, earning about $90 million in the year ended June, 2017. Premiere Networks’ Rush Limbaugh placed second on Forbes tally with an estimated $84 million.
DODGING WIND, RAIN --- AND CHAIR. Mike Seidel, Weather Channel meteorologist and field reporter, standing outside in 85 m.p.h. wind and rain nearly gets smacked by a beach chair Saturday night while covering Hurricane Nate as it made landfall near Biloxi, Miss.
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