Actress Gina Lollobrigida probably was the most surprised person in Italy yesterday when The Wall Street Journal selected a vintage Associated Press shot of her reading Variety to illustrate a story on the sale of the Hollywood trade paper, observes Grumpy Editor.
The two-column photo of Lollobrigida, now 85, was snapped 42 years ago.
So some editor, going through the art files, remains impressed by the Italian actress who was labeled “The Most Beautiful Woman in the World” after the sex symbol appeared in a U.S. movie with that title in 1955.
Penske Media Corp. finalized a deal with Reed Business Information, part of Reed Elsevier Group plc, to acquire 107-year-old Variety, a daily must-read for people in the entertainment business, for about $25 million. The deal also includes weekly Variety.
PMC, founded in 2004, is a key player in digital entertainment media.
It owns Deadline.com, TVLine.com, HollywoodLife.com and Movieline.com.
“We plan to rapidly build upon Variety’s foundation while extending this invaluable brand’s presence across the Web, broadcast, mobile and international markets," says PMC chief executive Jay Penske.
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