Public relations folks at Target Corp. must be jubilant following the “incognito” appearance of Michelle Obama at the retailer’s Alexandria, Va. store, notes Grumpy Editor.
It’s not every day that one finds the nation’s First Lady pushing a Target shopping cart loaded with household necessities.
The event brought much media coverage for Target --- better then a news release from the New York Stock Exchange-listed company.
An Associated Press story on Friday mentioned Michelle Obama was “hard to recognize in a baseball cap and sunglasses.”
Sure.
Snapping away at the mystery shopper from the White House was AP photographer Charles Dharapak --- who just happened to be in the store, just outside Washington, at the time.
Of course, the unusual in-store photo shoot didn't attract much attention.
Dharapak obviously spots a notable “incognito” person when he sees one. A lensman working out of AP’s Washington office, he joined the news service in 1995 and later became chief photographer and photo editor for AP in Jakarta, Indonesia.
From the news reports, shoppers and employees, it seemed, also did not notice a bevy of Secret Service agents in and around the store or the lineup of special vehicles outside the front entrance.
After Michelle Obama, trailed by an assistant, spent at least a half hour in the store, AP reported, “She was recognized only by the cashier at checkout.”
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