Circuit City’s cost-cutting announcement that it is laying off 3,400 “overpaid” store workers immediately and replacing them with lower-paid hires also brought other confusion, finds Grumpy Editor.
A New York TV station, for example, on its Web site mentioned the electronics retailer is closing 600 stores (actually, seven out of 655 in the U.S. will be shuttered) and Circuit City’s own Web pages, in seeking talent at a time when its layoffs are grabbing air time and print space, are glowing with why it’s a great place.
While laying off 8 percent of its work force, the company’s Web site, under “Want Unlimited Opportunities,” touts: Circuit City is a place where you can put your talents and abilities to the test daily in one of our many diverse departments. A place where you will use your creativity, skills and abilities to complete important projects by working independently and as a team.”
If that inspires the fired workers, the company says they can reapply for their former jobs --- at less pay --- after a 10-week delay.
If aiming at Richmond, Virginia, corporate headquarters, the Web site describes, “with business casual dress…outdoor volleyball courts and a softball field, intramural sports and an annual picnic, we know how to have fun. For your convenience, we have several on-site ATMs, dry cleaning, our own cafeteria services offering great dining options and convenience store products.”
Investors and other companies will be watching Circuit City developments to see if the two-tier pay plan backfires while morale sinks.