The Marine Corps is thinking of dumping its recruiting slogan --- The Few. The Proud. The Marines. --- used since 1977, notes Grumpy Editor.
The Marines are exploring the possibility of using a new tagline in an advertising campaign slated to launch next year.
So it has turned over the effort to top advertising agency J. Walter Thompson.
“The Few, The Proud does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” says Lt. Col. John Caldwell, spokesman for Marine Corps Recruiting Command.
A new advertising campaign, he adds, “will show Americans how the Marine Corps is different from the other services and reinforce the elite --- almost spiritual --- standards the nation has for Marines.”
Caldwell points out the new advertising campaign will be based on three concepts: fighting self-doubt to become a Marine, fighting the nation’s battles and fighting for what’s right in our communities.
Meanwhile, the Navy says it is updating all 89 of enlisted sailors’ job titles --- many ending in “man.” However, a junior sailor will continue to be called a seaman, a rank steeped in tradition.
IN CASE YOUR FAVORITE NEWS OUTLETS MISSED THESE…
If wondering why news out of Washington is rather subdued for a few weeks, it’s because members of Congress are in their home territories and won’t return until after next month’s elections…Adding to further negative publicity for Wells Fargo, the Justice Department says the financial institution would pay more than $4.1 million to resolve allegations of improperly repossessing cars owned by members of the U.S. military…Accurate, long-used mercurial thermometers --- invented in 1724 --- aren’t widely in service these days. But the U.S. Environmental Protection Agency seems to have a secret formula in announcing a study that indicates the world is warmer than it has been in about 120,000 years and is aiming to reach its hottest point in more than 2 million years…The Pittsburgh Tribune-Review will discontinue its print edition Nov. 30 and become a digital-only publication. The move will lay off 106 full and part-time staff and leave the larger Pittsburgh Post-Gazette the only daily print newspaper in town…Also trimming staff is The Honolulu Star-Advertiser. It plans to lay off 15 editorial employees (out of 110) effective Oct. 17…
USA Today, which has not endorsed a candidate in a presidential election in its 34 years of operation, runs an editorial claiming Donald Trump is "erratic," "ill-equipped," "reckless," has a "checkered" business past and is a "serial liar…
Then to be fair and balanced --- Hillary this week?