With steady declines in its newspaper circulation and advertising revenues in recent years, the Washington Post Co. is diversifying into an area far afield from the publishing category --- home health-care and hospice services, notes Grumpy Editor.
The Post Co. agrees to acquire a majority stake in Celtic Healthcare, Inc., founded in 1996, a relatively small player in the health-care business.
Celtic operates in nine locations in Pennsylvania and Maryland.
With the move, the Post Co. adds to its non-publishing operations that include Kaplan education services, Phoenix-based Cable ONE, and television stations in Detroit, San Antonio, Houston, Miami, Orlando and Jacksonville.
The company also is “investing in a number of digital initiatives that are evolving our ability to better serve advertisers and reach consumers."
These include Trove, a personalized news aggregation service, and SocialCode, a full-service Facebook advertising agency.