Hey, maybe booming real estate activity is just around the corner, or maybe up the street, because The Wall Street Journal plans to introduce a 16-page residential real estate section in two months, notes Grumpy Editor.
The WSJ also plans to hire up to 10 staffers for the section that is slated to debut in Friday editions nationally and online in late September or early October.
It comes at a time when parent company News Corp. is preparing to spin off the WSJ and other publishing assets.
The section will focus on topics such as home financing, distinctive neighborhoods and properties around the world.
The section’s online version will include expanded video content and slideshows of high-end properties.
And, of course, advertisers are in mind, too.
The section hopes to boost WSJ ad revenue via financial, real estate, furniture and home design firms that cater to high net-worth consumers.