With the Olympic Games from London officially getting under way tomorrow, NBC will be live-streaming every competition --- 3,500 hours, 302 events in 32 sports --- on NBCOlympics.com and the NBC Olympics app for mobile devices and tablets, notes Grumpy Editor.
That’s a major tech change from the 2008 Olympics.
It’ll be difficult not to spot an Olympics event on television.
NBC is calling in all the troops for full coverage.
The NBC Network, MSNBC, CNBC, NBC Sports Network, Bravo and Telemundo plus two specialty channels will be on scene.
That’s $150 million more than the 2008 Olympics coverage from Beijing.
Yet, the event is expected to be a money loser for NBCUniversal.
The Los Angeles Times today points out NBCUniversal nearly a decade ago agreed to pay $1.18 billion for television rights to the London games.
NBCUniversal, it adds, is spending at least $100 million for staffing (with nearly 3,400 people working on Olympics coverage) and equipment to televise the events.