Magazines, nervous about sinking circulation numbers, are sending out more surveys to readers these days, notes Grumpy Editor.
Bloomberg Businessweek got into the act with a dozen Web pages seeking input on “how important or unimportant are each of the following attributes in determining whether you read or subscribe to a business/financial news magazine.”
It sought one response for each item labeled very unimportant, somewhat unimportant, neither important nor unimportant, quite important or very important.
Helps me generate actionable insights
Is a thought leader and innovator
Prepares me to lead the conversation
Presents an intriguing perspective on important issues
Is smart, demonstrates alertness and quickness of thought
These were dandy for research and marketing folks to mull and digest.
But for long-time readers, nowhere was there mention on simply how to improve the publication.
Bloomberg Businessweek, mysteriously, does not include a staff box in each issue. Thus, readers have no easy way to email editors or writers with news tips or prompt feedback.
Now, that would come under the very important category in any survey.
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In Part II tomorrow (July 20), Grumpy Editor will have some things to say about this week's issue of Bloomberg Businessweek.