Veteran PR people have learned one way to grab heavy print/broadcast coverage for a client that is unveiling a product or facility: bar reporters from the premises, finds Grumpy Editor.
Latest example of that maneuver was at the opening of Ohio’s first casino.
Associated Press worked up 16 paragraphs --- one of multiple stories --- from an outside view on the unveiling of Horseshoe Casino Cleveland last week.
The story, plus AP art, included essential details on the $350 million project, 20 percent owned by Caesars Entertainment Corp., Las Vegas.
AP writer Thomas J. Sheeran even worked in the line, “The media was (sic) barred from inside the casino.”
From streetside, mentions were made of a “glitzy music video instead of the traditional ribbon cutting” projected on the casino’s facade, Las Vegas-style showgirls on scene, and, of course, about 2,100 slot machines and 63 table games awaiting gamblers inside.
But the media weren't able to check out the VIP lounge.