One certain method for entertainers’ public relations representatives to grab editorial space and broadcast mentions is to trumpet their clients’ key body parts are being insured for $1 million, notes Grumpy Editor.
It has worked for more than half a century.
Latest to stir up editors’ interest via that route was Holly Madison.
The star of “Peepshow,” a Las Vegas production, recently insured her breasts for $1 million with Lloyd’s of London. “I thought I’d cover my assets,” explained the former “Girls Next Door” star and a Hugh Hefner ex.
But Madison wasn’t the first to insure the bosom.
Way back in 1955, burlesque performer Tempest Storm, still active in show business today, did the same thing.
Calling her breasts “moneymakers,” that part of her anatomy also was insured for $1 million.
To assure accuracy with the Lloyds of London policy, the stripper’s PR people at a news conference invited media in attendance to confirm her size with a tape measure.
Editors were delighted with the reporting --- and photos.
Over the years, Lloyd’s of London has insured other past and present show business folks’ body parts.
Among them: Jimmy Durante’s nose, Celine Dion’s vocal cords and Tina Turner’s legs.