Sometimes gremlins --- typos in the trade --- creep into print ads, leaving advertising folks scratching their heads, as in the case of a two-page spread promoting Hilton Garden Inn that appears in the September issue of Fast Company magazine, notes Grumpy Editor.
The word restaurant comes up tangled: restuarant.
Chances are, however, few readers will notice.
A typographical error can stem from anything from fuzzy eyesight to resetting a line in the ad copy.
The misspelled “Full-Service Restuarant & Bar” line in the ad appears in the “Key Amenities” portion, part of a new campaign termed “We Speak Success,” aimed at luring business travelers to more than 500 Hilton Garden Inn locations worldwide.
The “We Speak Success” campaign is utilizing print placement in other publications such as the New York Times, Bloomberg Business Week, Men’s Journal, Shape, Budget Travel, More and USA Today.
“Our new 2011 advertising campaign not only understands the language of a traveler, but shows we speak their language, an abbreviated language in today’s fast paced world,” relates Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. “Our goal is to connect with them so they understand who we are, what we stand for and the experience we can offer them as a traveler.”
And it’s very likely that busy and hungry business travelers don’t care whether they eat in a restaurant or a restuarant.