What’s the easy, quick solution for a radio station in solving a three-hour morning broadcasting gap?
Rather than injecting some fresh programming, just repeat what was transmitted earlier.
That's a growing trend with many radio stations as already-aired programs are repeated in the evening or overnight plus on week ends.
Grumpy Editor feels morning TV/radio host Don Imus probably isn’t aware of this:
His Imus in the Morning now grabs a substantial one-fourth of the 24-hour schedule of KNUU in Las Vegas.
Not too many broadcast personalities can achieve that chunk of airtime on a single station.
It all stems from a restructuring of the 5,000-watt AM station’s morning schedule following some staff contractions.
With Imus’s program heard “live” nationally between 3 a.m. and 6 a.m. PDT, and with a sudden gap to fill, the station merely repeats Imus from 6 a.m. to 9 a.m. PDT.
The Monday through Friday New York-based program is telecast on Fox Business Network and simulcast on radio via Citadel Media.
There are differences with the replayed three hours of Imus vs. the “live” feed. The 6 to 9 repeat contains local news headlines, weather and traffic reports --- and is heard in the busy morning drive period.