Grumpy Editor finds it refreshing to discover that the 162-year-old The Daily Citizen, Dalton, Ga., recognizes some of its readers are out of work, and to maintain their readership --- while keeping advertisers happy and circulation up --- it is offering them a three-month subscription for $1.
The offer is for residents of Murray and Whitfield counties who are receiving state unemployment benefits.
The one buck subscription can be renewed if the subscriber remains unemployed past the initial three-month period.
It’s a splendid public relations gesture by The Daily Citizen, published seven-days-a week with a circulation of about 11,000. The morning newspaper is the flagship publication of the North Georgia Newspaper Group, part of Birmingham, Ala.-based Newspaper Holdings Inc.
“The reason we are doing this is two-fold,” says The Daily Citizen publisher William Bronson. “We want area residents who are experiencing difficult times to stay connected to the community so they can read about their schools, sports and all the other activities happening, while also helping them find a job.”
The unemployment rate for Metro Dalton (Murray and Whitfield counties), as of August, is 12.5 percent.
Bronson says it is important that people looking for work are aware of the job opportunities in The Daily Citizen.
Getting the $1 deal requires bringing verification to the newspaper office that the delivery home address matches the location where the unemployment check is received.
Dalton, known as the “carpet capital of the world,” is a 25-minute drive from Chattanooga, Tenn., and about an hour north of Atlanta.
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