After a KFC Corp. news release earlier this month announced a search for "a new iconic face for the brand's new Kentucky Grilled Chicken,” rumors started that the long-used illustration of founder Colonel Sanders would be replaced on the KFC bucket spotlighted at the more than 15,000 KFC worldwide outlets, observes Grumpy Editor.
That brought a public outcry, claims the Louisville, Ky.-based company.
Now, KFC, a subsidiary of Yum! Brands, Inc., reports that “while KFC is happy to confirm that Colonel Sanders will continue to represent the company he founded and built, the search continues for the ultimate KGC fan, who could potentially appear in future advertising.”
"While we've received a lot of interest in our search for the ultimate KGC fan, we've also heard from many passionate supporters of Colonel Sanders," says Javier Benito, KFC’s executive vice president of marketing and food innovation.
"We want to make sure that everyone who has an opinion on this issue has the opportunity to be heard, so we've decided to let America vote. The 'poultry polls' are officially open."
So through July 8, fans of the brand can visit the KFC Web site and vote on whether they'd like Colonel Sanders to be the only icon for the brand or if they'd rather see the winner of the KGC Ultimate Fan search be the colonel's counterpart, adds Benito.