Quiz time from Grumpy Editor: Name the U.S. city that has the highest percentage of adults who read a printed newspaper, a newspaper’s Web site or both during a week.
It’s Rochester, N.Y., according to New York City-based Scarborough Research. The firm compiles data in 81 markets with media usage patterns among categories it studies.
Scarborough’s analysis finds the integrated newspaper audience of Rochester is 87 percent.
That gives the Democrat and Chronicle in Rochester --- and parent Gannett Co. --- something to crow about.
Rochester, with a population of about 207,000, is New York State’s third most populous city. Image companies Eastman Kodak Co. and Xerox Corp. top the list of well-known firms headquartered there.
Tied for second place in reading newspapers in print or online are Cleveland/Akron and Buffalo, with 86 percent.
Grabbing 85 percent are Pittsburgh, Syracuse, Boston, Hartford/New Haven and Albany/Schenectady/Troy.
Lowest ranking markets for integrated newspaper audience are Bakersfield, Calif., and Las Vegas with 59 percent.