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November 19, 2007

‘Lions for Lambs” sinks in its second weekend

As a follow up to Actors’ political leanings influence box office results (see Grumpy Editor, Nov. 13) ---

Past weekend’s ticket sales for the film, Lions for Lambs, was a dismal $2.9 million, dropping 57 percent from the prior weekend, putting it in eighth place.

MGM/UA targeted the movie for an “older, thinking-person’s audience.”

As Grumpy Editor pointed out last Tuesday:  “Movie actors’ political opinions, picked up by eager media (often with the same leanings), are having an effect on ticket sales of motion pictures in which the big vocal names star.”

After the first weekend’s poor showing in fourth place, Clark Woods, MGM head of distribution, declared, “Older audiences don’t necessarily come out the first weekend, so we’re looking to get a very solid run all the way through the Thanksgiving holiday.”

Better get that crystal ball off his desk.

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