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October 30, 2007

British-flavored TV spot promotes a world airline

It’s quiz time.

Making the rounds is a glossy TV commercial for an airline pitching for passengers on its worldwide system.

Depicted are a glistening, wide-body jet in the air and on the ground plus a sharp-looking crew, including a snappy blonde, walking briskly in a terminal.  In smooth English, a British-accented voiceover details features and emphasizes the viewer is seeing part of “a world class airline,” notes Grumpy Editor.

The TV spot conveys that global carrier is the only way to fly.

Now, guess which airline.

a --- United Airlines
b --- American Airlines
c --- bmi (British Midland Airways)
d --- British Airways
e --- Aeroflot
f --- Virgin Atlantic Airways
g --- US Airways
h --- Continental Airlines

Answer: e.

Aeroflot, the Russian airline, takes to U.S. television to promote itself.  The largest air company in Russia, as it calls itself, flies to 93 destinations in 47 countries.  It transported 7.29 million passengers last year and, obviously, seeks to boost that figure via American television commercials.

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